
Developing People, Strengthening the Organisation
The People Ecosystem reflects Maesa Group’s belief that sustainable growth begins with strong, capable people. Beyond operational performance, the group is committed to creating an environment where employees are supported, empowered, and able to grow over the long term.
Through structured welfare systems, professional development, and a shared cultural framework, Maesa Group ensures that its people are not only able to perform their roles effectively, but also build stability and confidence in their personal and professional lives.


Structured Welfare through Koperasi SDM
One of the key pillars of the People Ecosystem is Koperasi Konsumen Sumber Dana Makmur Jawa Timur (Koperasi SDM), established in 2010 to support the welfare and financial stability of Maesa People.
As an employee cooperative, Koperasi SDM provides structured programs designed to strengthen mutual support and financial resilience within the organization. These initiatives help employees manage personal financial needs while maintaining focus and stability in their professional roles.
Through cooperative principles built on trust and responsibility, Koperasi SDM promotes a culture of shared support across the Maesa community.

Embedding Culture through GREAT
Alongside welfare programs, Maesa Group builds its people ecosystem around GREAT, the company’s core cultural framework.
GREAT (Goal, Responsible, Excellence, Agile, and Thrive) defines how Maesa People approach their work, collaborate with others, and pursue continuous improvement.
This shared value system encourages:
Clear goal-setting and measurable progress Strong personal responsibility and accountability Continuous pursuit of operational excellence Adaptability in dynamic business environments Sustainable personal and organisational growth
By embedding GREAT into daily practices, Maesa Group ensures that culture is not merely stated, but consistently practiced across teams and businesses.

Empowering People for Long-Term Growth
The People Ecosystem enables Maesa Group to cultivate an environment where employees can grow alongside the organization.
Through welfare support, cultural alignment, and structured engagement initiatives, the ecosystem strengthens:
Employee stability and well-being Long-term capability development A strong sense of belonging and shared responsibility Higher engagement and productivity across teams
This integrated approach ensures that people development remains a core driver of Maesa Group’s sustainable performance.

Role Within Maesa Group
Within Maesa Group’s ecosystem architecture, the People Ecosystem provides the human foundation that supports all other business activities. It ensures that operational growth across industries and regions is supported by capable, responsible, and resilient people.
By combining structured welfare systems such as Koperasi SDM with the shared cultural framework of GREAT, Maesa Group creates an environment where individuals and the organisation can grow together in a stable, sustainable way.

